Wednesday, November 25, 2009

The John Carlton Copywriting Course

If you're an entrepreneur or small business owner struggling to bring in the Big Bucks, John Carlton wants you to please know this: Your lack of achievement is NOT because you haven't established the right super-secret trap or magic gadget.

Nope. The accomplishment you crave is being held up because of something much simpler and much easier to get to the bottom of.

In the John Carlton copywriting course, here is the Big Question #1: Do you want to waste more time chasing fads and second-guessing yourself, or are you finally ready to learn the first simple step to unleashing the Killer Marketer thrashing inside you?

On the John Carlton blog he motivates you to say, "Okay, then. Let's get started on changing your life for good."

The entrepreneurs and small business owners who are dominating their niches right now know there is NO magic to bringing in results.

As a sales copywriter, here's the formula: You find a starving audience, and you offer them something they value by communicating with them in a way that motivates them deeply and moves them to doing something.

It’s really not that hard.

- The famished audiences aren't hiding.

- Getting your way into the jet-stream of a market is no secret anymore. (The "art" of building a list is now so well-known; it's being given away for free during product promos.)

- And once you comprehend the needs of your target audience, creating or finding something of valuable is flat-out easy.

So why isn't every marketer rich?

Here's why: Where most marketers get trapped in the "communicating your sales message" part.

And this is why John Carlton’s Simple Writing System - Home Study Course is for writing everything you need is still being devoured and implemented by marketers in every corner of the business world.

Know saying at the John Carlton workshop, If there is a "magic bullet" for creating a business that thrives and grows like crazy (no matter what the economy does) it simply knows how to communicate with folks who should be buying what you offer and helping them understand that you're the one they should be buying from.

• Fads don't sell.

• Gimmicks and gadgets don’t sell.

• Even building a huge list swarming with prospects won't generate cash for you if you don't have a clue how to hold a simple "sales conversation" that turns looking into I have to have it customers.

The sad fact is most marketers out there are flying BLIND trying to change prospects into buyers.

They literally throw substance into the mix -- websites, videos, emails, print ads, direct mail, SEO and PPC campaigns, seminars, whatever -- and PRAY that it works.

• Stop making excuses...

• Find a proven resource where you can quickly learn what you need to learn...

• And make the decision to get started.

It's not complicated.

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