Let us think about something which I would call advanced search engine optimization strategies. It’s incredible that I know a lot of serious players, internet marketing players are doing. That is leveraging their own network of sites.I learned this from these podcast interviews that I listened to. There’s a lot of talk about whether you need separate IPs and whether you need to mask the information because, again, the search engines find that if you’re linking between sites that you actually possess, you’re going to get penalized. I’ve just known a lot of people are doing it and they’re having a lot of luck with it.
I think a lot of people can really get caught up putting their focus into the wrong area when they head down this track. You need to just see it for what it is and then apply a few basic things that I’ll talk about and you’re going to be much better off than if you do try and go off and do it. I have actually had experience with doing this type of thing myself.
We were looking at putting some little clusters of sites on different unique class C IP addresses. We were registering the domain names in different people’s names so that way they weren’t all linked together. You need to make sure you’re avoiding things like putting the same AdSense account across all of them. In fact, especially for your feeder site, it’s better not to have any AdSense on there. It’s the same with Google Analytics.
There are so many ways that Google can tie those networks collectively that you can continually feel like you’re having to look over your shoulder. You should really be focused on structuring those pages, getting your good content out there, rather than spending your time focusing on, have I messed up here and have I cross linked something and then effectively that whole network is going to get taken down.
I think it gets back to that idea that it’s all about building a good quality business that’s going to last, not necessarily going for black hat type techniques. There is a line as to what’s reasonable and what’s unreasonable. I don’t think Google would say having a few different websites is bad.
People do that, people have multiple websites. The way that it is linking together, you see people talking about all the different wagon wheel linking structures. There are so many different ways that you can do it.
I think you’re better off, once you start to build your own network, depending on the competitive niche, you might register three or five blogs on different domain names. Start building the content up on those, don’t stress too much about having them on different class C IP addresses.
If you have a couple of hosting accounts, it can’t hurt to spread them out. Then just start to build good quality links into those websites and then be strategic in the way that you send the links over. Don’t use one of these plug ins where you drop in a keyword and every time it is mentioned on the page, it is going to link back to that specific page.
You might send a few links here, a few links there. It’s also important to use web 2.0 properties and other websites to build your own network. So now when I think about building my own network, it’s not just about my own domain names.
I’ll also go and set up a blog over at WordPress and also go set up a blog over at Blogger and use some of these other websites where we can leverage off the age of their domain name and the links it’s already getting and build a site there. Then we can use that to shoot back targeted links.
I think the benefit of building your own network is the fact that you can so tightly target and be really specific on what links you’re sending to where. To get caught up in a lot of the other technqiues can get you off track, when really you just need to be focusing on let’s build a business. To summarize, the main thing is just to focus on three or five different additional sites and do good off page linking to those and then make sure that you don’t excessively cross link between each of your different websites in that network.
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