SEO Techniques, Linking To Your Website

Let us think about something which I would call advanced search engine optimization strategies. It’s incredible that I know a lot of serious players, internet marketing players are doing. That is leveraging their own network of sites.

I learned this from these podcast interviews that I listened to. There’s a lot of talk about whether you need separate IPs and whether you need to mask the information because, again, the search engines find that if you’re linking between sites that you actually possess, you’re going to get penalized. I’ve just known a lot of people are doing it and they’re having a lot of luck with it.

I think a lot of people can really get caught up putting their focus into the wrong area when they head down this track. You need to just see it for what it is and then apply a few basic things that I’ll talk about and you’re going to be much better off than if you do try and go off and do it. I have actually had experience with doing this type of thing myself.

We were looking at putting some little clusters of sites on different unique class C IP addresses. We were registering the domain names in different people’s names so that way they weren’t all linked together. You need to make sure you’re avoiding things like putting the same AdSense account across all of them. In fact, especially for your feeder site, it’s better not to have any AdSense on there. It’s the same with Google Analytics.

There are so many ways that Google can tie those networks collectively that you can continually feel like you’re having to look over your shoulder. You should really be focused on structuring those pages, getting your good content out there, rather than spending your time focusing on, have I messed up here and have I cross linked something and then effectively that whole network is going to get taken down.

I think it gets back to that idea that it’s all about building a good quality business that’s going to last, not necessarily going for black hat type techniques. There is a line as to what’s reasonable and what’s unreasonable. I don’t think Google would say having a few different websites is bad.

People do that, people have multiple websites. The way that it is linking together, you see people talking about all the different wagon wheel linking structures. There are so many different ways that you can do it.

I think you’re better off, once you start to build your own network, depending on the competitive niche, you might register three or five blogs on different domain names. Start building the content up on those, don’t stress too much about having them on different class C IP addresses.

If you have a couple of hosting accounts, it can’t hurt to spread them out. Then just start to build good quality links into those websites and then be strategic in the way that you send the links over. Don’t use one of these plug ins where you drop in a keyword and every time it is mentioned on the page, it is going to link back to that specific page.

You might send a few links here, a few links there. It’s also important to use web 2.0 properties and other websites to build your own network. So now when I think about building my own network, it’s not just about my own domain names.

I’ll also go and set up a blog over at WordPress and also go set up a blog over at Blogger and use some of these other websites where we can leverage off the age of their domain name and the links it’s already getting and build a site there. Then we can use that to shoot back targeted links.

I think the benefit of building your own network is the fact that you can so tightly target and be really specific on what links you’re sending to where. To get caught up in a lot of the other technqiues can get you off track, when really you just need to be focusing on let’s build a business. To summarize, the main thing is just to focus on three or five different additional sites and do good off page linking to those and then make sure that you don’t excessively cross link between each of your different websites in that network.



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SEO Techniques, How To Drive Massive Traffic To Your Website Using SEO Alone

When you consider SEO training, links is where it’s at. Every page you optimize for you’re giving yourself another chance of getting picked up on more keywords.

That’s why e commerce websites work so well. You can have an e commerce site that is loaded with a thousand different pages, all of these different keywords that are optimized for specific product names. These are the long tail things that people are searching if they’re about to buy. I learned a lot of this stuff through the wordpress direct review. So going for that can be a great deal easier than trying to target two or three pages to try and get someone to a long form sales letter. It really is about volume.

There are also the other advantages as well. If you’ve got that quantity of pages, you can manage your internal linking arrangement. A lot of people don’t put a lot of weight on the internal linking configuration. I really think it is a highly underutilized SEO technique. Some people are doing it, but really it is so influential because it’s on your site. You can manage where you put the link, what anchor text it gets and what type of link it is.

There is the idea that Google doesn’t necessarily rank websites, it ranks individual pages. I don’t think you’re going to get as much of a benefit from getting an off site link back to your website. But it definitely adds, and you get a lot more control over it and it also makes it more spiderable. It’s all about passing that right link reputation. When you’re linking, you can make sure that you’re telling Google what it is that this particular page is about.

When you’re doing a lot of other link building methods, if you’re trying to build, let’s say deep links where the keyword may not necessarily be in the root part of the domain name, you might have it in the extension but your keyword isn’t as clear because it’s been diluted. The density of that keyword is being diluted because there are other key words or characters that are linking in that particular anchor text. When you’re doing a lot of your own link optimization on page, you can really control that. You can say exactly what that page is about and not dilute what it is that you’re trying to rank for.

The way I see it, your internal linking, if you’re trying to rank for say, dog training and you build a number of subsidiary pages around your home page which is trying to rank for the term dog training using these pages around it and linking to it, you’re basically telling Google or the search engine, this page is about dog training.

I think the search engines will take that into account. There’s always some degree of mistrust in your own website. We know that all website owners maybe have some kind of commercial intention. So they can’t just go on your word alone.

You tell them internally that your page is about dog training and then back that up by other sites linking and saying, yes, it is about dog training. With your internal links, you’re saying, listen Mr Google, this page is about dog training, and just for good measure, there are all these sites around the net telling you it’s about dog training. So logically they’re going to have to assume it is about dog training and reward you with a high ranking.

The way that we do that, using the e commerce example, you’ll just do it when someone visits the page; it’s almost like Amazon. Clients who looked at this product were also interested in these products. You’ll have the three other products. Beneath that, I’ll have the test link. You don’t really want to have these site wide links where you’ve got left hand navigation.

I’ll pick out a few pages that we use for the site wide links, but typically for those few pages, I’m funneling the link juice straight into almost like a category page rather than individual product pages. On the product pages, I’m linking to other relevant pages using that anchor text.

Let’s say you’re looking at a particular Sony camera or something like that. Clients who looked at this Sony camera also checked out these other Sony cameras. The link is coming from a page talking about Sony, linking to another page with Sony with the right anchor text. I think that’s the way to do it, rather than bury right down in the footer of the page all of the links to their different pages on their websites with the right anchor test. I think you should do that, but really target the key ones that you want to rank for.



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SEO Techniques and Performance Optimization

SEO is a powerful tool when trying to get a website ranked. The fact is, all keywords are fair game, but you have to make that value judgment, do you really want to take on companies that own the keywords loans or mortgages? I learned this from the Ken Evoy Interview.  Some of these are blue chip publicly trading companies with millions of pounds at their disposal to employ some of the world’s best SEO basics minds and SEO teams who continually build back links and so on.

You’ve got to make the decision are you really prepared to take these companies on? Some of them do just own those keywords. So I think there definitely has to be a judgment call. That’s not to say all keywords are impossible. If you were absolutely determined that you wanted to rank number one for loans or mortgages or porn, huge traffic, huge volume keywords, you really have to decide how much time and money you’re prepared to put into it, because it’s going to be a great struggle.

It’s just a matter of identifying that. I look for, I suppose, what you’d say is that low hanging fruit. I go for the second tier to third tier type keywords. Sometimes I go for the long tail really model specific type keywords. Other times I’ll go for ones slightly more aggressive. The way I do it, when you think of a tiered structure of a website, on your home page, tier one is usually that slightly more competitive term. The tier two is slightly less competitive and then tier three is the really long tail words. It all feeds back up to that home page, especially if you get all your on page linking structure right.

Let’s consider why links are so absolutely crucial for SEO.

I deal with a lot of companies and I’m pitching for business. Some of the companies I’m dealing with will actually show me the proposals that my competitors have given them. These proposals will be realms of paper about why they need to optimize the alt text and get a keyword density of 2.57, and they need to rewrite the description tags and so on.

If you do a search in Google and you type in click here and notice Adobe is ranking number one, ranking for the term click here and yet there is apparently no on page SEO done on that, there’s no click here in the title tag, not in the keyword tag, it’s not in the description tag, it’s not mentioned once on the page, it’s not in the site map and so on. Then you realize the point for that term, that surely is because it’s got millions of links around the net pointing to it with the phrase click here. Links are essentially the life blood of SEO.

Links is where it’s at. As far as SEO is concerned, you can rank a website, even a Flash website, that doesn’t have any information that can be read on the site by the search engine. It’s purely based on the number of links and the Adobe example is a perfect example of that.

I don’t know of anyone doing any tests to verify this, but they say the classic 80-20 applies. 80% of your ranking factor comes from links, whereas 20% of your ranking factor comes from your on page optimization. Whether or not that’s true, the idea is, the most important component of any SEO campaign is the links. So I think it just comes back to the way that the Google search algorithm was designed.

It’s based on that academic research report theory and the idea that a research report gains weight in the eyes of the community the more people who are referencing it in their research reports. It’s like one big popularity contest online. It’s citation. The more times you’re cited, your research report gains weight in the community. The same sort of thing is happening online obviously. A citation is when someone links to you from their website. That’s when your website starts to gain a little bit of extra weight.

It’s all about having the right links. It’s also important that those links are saying the right thing when they link to you because you want to make sure you’re telling the search engines what it is that this particular website is about.



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The Steps To Successful SEO

When starting to build an online business, it is important to concentrate on building an asset essentially. If you decide to get out of the niche and you’ve got four or five sites, you’ve got HubPages, you’ve got Squidoo pages, you can always sell the whole package together, if it’s an actual business. If you actually build Squidoo pages with quality content on them and if you make an effort, rather than just building for their own sake, I think you’re going to be in a lot better standing with the search engines. I do think there’s a great value in having your own network to leverage off.

Let us say we picked a website and we picked some relatively low hanging keywords and perhaps we picked some tougher keywords to go for the home page. It is important to understand the typical time cycle that you’d go through to start applying your SEO technique.

SEO is obviously not an overnight business. It’s not like an AdWords account where you turn it on and you’re driving traffic. It can take time to start building up the links and building up some page rank.

We now put directory submissions as one of the first things we do.

We try and get as many directory submissions as we can because we’ve found that some of these directories that we use, even though sometimes we used to do only PR2 and above, now we’re happy to take whatever because we know a lot of these directories will evolve into higher PR ranked websites and sometimes paid websites and you get in for free.

Also, the reason I’m using directory submissions is not so much for those links, as it is the link diversity and making sure that we’re getting a good amount of inbound links with the url as the anchor text.

So we start off with directories, we do some of the article submissions as well. When we go through the step by step process, we try and basically go for, I’ve broken it up into two areas where we have what is most leverageable, what we can outsource easiest and apply that.

We throw that against the wall, see how the site sticks after a certain amount of time, then we start to identify where it is you’re strong, going back and being really targeted in your link building campaign.

The web 2.0 and using video and things like that, typically we do in our second wave of link building. The first wave is all about the articles, the directories, a little bit of social book marking, that’s more so for indexing, not so much for links. We try and do it in a little bit of an automated process rather than jumping out there and doing it manually.

We try and get through the first part, like I said, the directories, the articles and then also using some of the blog networks as well and a few other little things we do. We try and do that, I’d say, within the first month. Then usually we just let it sit for a little bit, a good few weeks, just to let everything settle, and some things are dripping out anyway. Then we go back and we start to monitor and have a look at our Google Analytics, identify where we are getting that biggest bang for buck.

Then we’re a lot more targeted and we say, right, we can start to see what keywords are getting us the right type of traffic, the keywords that are converting. Now when we start to build out some of those web 2.0 and video things which are a little more difficult to outsource and need typically a higher quality outsourcer which obviously usually commands a higher price, we can be a lot more specific in targeting what it is we want to go for.

To recap, you’ve got a good month for the first part of the campaign, let it sit for a little bit, do some analysis and then we start the second part which is, I’d say, another month. After that, you just have some slower ongoing link building processes, just to keep it looking natural and keep those links building. Do these and you will be an SEO expert soon enough.

Serious Inquiries Only: SEO Can Be Fun...

Every once in awhile, no matter how passionate we are with what we do as SEO experts, we need to take a break and let the soothing sound of our own laughter permeate through our veins... so give yourself a break form all the SEO techniques and what not in your life and enjoy...