SEO Techniques, How To Drive Massive Traffic To Your Website Using SEO Alone

When you consider SEO training, links is where it’s at. Every page you optimize for you’re giving yourself another chance of getting picked up on more keywords.

That’s why e commerce websites work so well. You can have an e commerce site that is loaded with a thousand different pages, all of these different keywords that are optimized for specific product names. These are the long tail things that people are searching if they’re about to buy. I learned a lot of this stuff through the wordpress direct review. So going for that can be a great deal easier than trying to target two or three pages to try and get someone to a long form sales letter. It really is about volume.

There are also the other advantages as well. If you’ve got that quantity of pages, you can manage your internal linking arrangement. A lot of people don’t put a lot of weight on the internal linking configuration. I really think it is a highly underutilized SEO technique. Some people are doing it, but really it is so influential because it’s on your site. You can manage where you put the link, what anchor text it gets and what type of link it is.

There is the idea that Google doesn’t necessarily rank websites, it ranks individual pages. I don’t think you’re going to get as much of a benefit from getting an off site link back to your website. But it definitely adds, and you get a lot more control over it and it also makes it more spiderable. It’s all about passing that right link reputation. When you’re linking, you can make sure that you’re telling Google what it is that this particular page is about.

When you’re doing a lot of other link building methods, if you’re trying to build, let’s say deep links where the keyword may not necessarily be in the root part of the domain name, you might have it in the extension but your keyword isn’t as clear because it’s been diluted. The density of that keyword is being diluted because there are other key words or characters that are linking in that particular anchor text. When you’re doing a lot of your own link optimization on page, you can really control that. You can say exactly what that page is about and not dilute what it is that you’re trying to rank for.

The way I see it, your internal linking, if you’re trying to rank for say, dog training and you build a number of subsidiary pages around your home page which is trying to rank for the term dog training using these pages around it and linking to it, you’re basically telling Google or the search engine, this page is about dog training.

I think the search engines will take that into account. There’s always some degree of mistrust in your own website. We know that all website owners maybe have some kind of commercial intention. So they can’t just go on your word alone.

You tell them internally that your page is about dog training and then back that up by other sites linking and saying, yes, it is about dog training. With your internal links, you’re saying, listen Mr Google, this page is about dog training, and just for good measure, there are all these sites around the net telling you it’s about dog training. So logically they’re going to have to assume it is about dog training and reward you with a high ranking.

The way that we do that, using the e commerce example, you’ll just do it when someone visits the page; it’s almost like Amazon. Clients who looked at this product were also interested in these products. You’ll have the three other products. Beneath that, I’ll have the test link. You don’t really want to have these site wide links where you’ve got left hand navigation.

I’ll pick out a few pages that we use for the site wide links, but typically for those few pages, I’m funneling the link juice straight into almost like a category page rather than individual product pages. On the product pages, I’m linking to other relevant pages using that anchor text.

Let’s say you’re looking at a particular Sony camera or something like that. Clients who looked at this Sony camera also checked out these other Sony cameras. The link is coming from a page talking about Sony, linking to another page with Sony with the right anchor text. I think that’s the way to do it, rather than bury right down in the footer of the page all of the links to their different pages on their websites with the right anchor test. I think you should do that, but really target the key ones that you want to rank for.



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