Australian online shoppers go mobile

eWAY eCommerce articles Australian online shoppers go mobile

Ecommerce in Australia is still growing, but that growth is further fuelled by a mobile revolution. Now, consumers aren't shackled to desktops, but are increasingly using smartphones and tablets to complete their shopping needs

According to research done by Nielsen and Stokes Mischewski, 22 percent of Australians will shop with their mobile devices this Christmas season. Already, the study found mobile accounts for nearly $1.1 billion in fashion sales and another $1 billion in electronics annually.

Consumers will be using mobile more this holiday season, with 45 percent predicting it will give them an advantage in gift-buying. Purchasing isn't the only thing consumers are using mobile ecommerce sites for, as 62 percent said they used a mobile device to research products.

Predictably, the more tech-savvy Gen Y consumers are driving increased mobile shopping rates. Seventy-four percent of Gen Y mobile device users have researched a product online, compared to 62 percent of Gen X and 49 percent of Baby Boomers.

Online businesses that want to reach new customers ought to look into mobile ecommerce advancements, particularly a merchant gateway system than can help streamline a mobile site when it comes to payment. The faster the site and transaction process, the happier the customer.

http://news.eway.com.au/post.aspx?id=ead1ec71-fa0c-4c41-820b-0c73b2f1e69b

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