Many people have the mistaken belief that Google ranks websites. That is not true – Google ranks each individual page separately. So what we prescribe here should be applied to every single page on your website, individually.
Select one keyword phrase for every webpage that you optimize and make it the primary focus. If you have several synonyms to choose from, look them up in Google’s Keyword Tool and choose the keyword phrase which receives the most traffic. You can also use closely related secondary phrases, but make sure the primary keyword remains front and centre.
This is where you should start with your keyword research, but proper selection of keywords will come with more experience. It is really a matter of combining the science and art of selection. Ultimately you want to choose the words which are being selected by your searchers who are looking to make a purchase.
One tool which can be of help here is the Market Samurai tool. They also provide free
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