The Real Silver Bullet In Internet Marketing

There are quite a few ways people go wrong when they enter the world of internet marketing.

What I call it is fixation on the newest silver bullet. There is a silver bullet and it hasn’t changed in years and it is called hard work. You can’t sell that one, right? One of my catch phrases is that optimization will reduce the amount of work you have to do, but not to zero. You’re actually going to have to do some work. Optimization is about making more money or being more effective. Just ask any SEO services company.

So chasing the latest shiny object does three things really bad for you. It takes time and generally money too. By changing strategies and tactics with each great new idea, which does nothing typically to build anything with longevity, it might actually undo work that you’ve already done. You have no consistent plan that you’re working on, so that you really don’t build anything longer term.

In trading stocks and futures and things like this, this is the algorithm of the week where people will buy the newest course and the newest charting technique and they’ll try it ten times and it fails six and they’ll realize that’s what supposed to happen and they switch. The other thing is, even thinking about the new silver bullet creates doubt that undermines commitment. That’s the biggest one right there. If you’re not committed to doing it, how well are you going to do it?

The trading analogy is pertinent. We call it the search for the holy grail, people looking for that perfect entry signal, that’s going to get them in at exactly the right time. Every time a new Forex course or new stock course or whatever course is launched, or a new trading instrument, it’s designed to catch amateur investors to keep on chasing that shiny bullet.

Business for them is not about generating good products, it’s just about generating new products to have the initial sell and have people jumping to those. More people than I could count, that’s the way they operate their business. You see it the same in anything to do with creating money.

Business opportunity is that way. Over here, and you have the same requirement, because you sell in the United States, the new FTC rules apply. No longer can you say, you and I may differ, the results are not typical. Now what they’re saying is, what you have to do is actually survey your customers and figure out what the actual typical result is. We’re having a ball with this in the IM space. Lots of alcohol was consumed in Vegas because that’s what we do there. One of the running jokes was how we’re going to rewrite the FTC disclosure.

The truth of the matter is, if you survey your customers, in any business opportunity area, you’re going to find that 98.9%, maybe that’s too low, of the boxes do not even get opened. We actually had a very unfortunate situation at a company I used to work for. We sent out bad discs. We didn’t know we’d sent out bad discs. We only got out of a thousand we sent out, twenty-five complaints. So that must be the number of people who actually put the disc in the drive. Twenty-five out of a thousand, there’s a real number.

That’s the challenge, and the thing about it, the really tough thing to get your head around, and in SEO, you don’t know. There are a few SEO secrets to learn of course. They’re going to identify themselves, they’re going to self identify if they actually open the box and take some action. You can’t know in advance who those people are. So you still have to sell to everybody and you just have to realize that most of them aren’t going to stick.

I spent fifteen years, I guess, doing taikwando. As I progressed through the ranks and ultimately became a third degree black belt, as you get higher and higher in the ranks you are required to teach and so on. The challenge is, you find the fall out rate is really high at white belt and yellow belt. By the third test, people are sticking but they fall out down the road. You just have to realize when you’re teaching this person, you may not see them again in six months.

That’s the way it is when you’re teaching an SEO course or anything else, and in the business opportunity areas, you don’t know whether that person is really going to take what you have to offer and do something with it. You can’t be hung up about it. It just has to be the way it is.

Strategic SEO Services For Online Businesses

When we start an SEO campaign on one of our sites in our seo company, we just roll out as much as you can get from Directory Mazimizer. There are other places too, there are others I call them low level linking from membership sites and so on, like blog networks. There are tons of them, there are different kinds.

Some of the ones we’ve been testing out are SEO Link Vine and then there is AMA is well known and Unique Article Wizard, the Portal Feeder, the Syndicate Kahuna guys have one, plus we’ve got obviously our own and then we shift into the high level area. For low level linking we also use Linx Boss. I just started using them for getting links like that. They don’t put links in the content of the blogs, they put it on the footer of each post. That typically doesn’t work as well. There are some things about each one of those networks that are good and then things that are not so good. But I think they all have a place. I wouldn’t say, oh don’t use that because that’s no good. I think all the linking sites have a place.

You can never get linked to from somewhere that hurts you. This is a myth. If that was possible, then we could take out our competition. I have linked to a lot of people in my career and I have lost a lot of sites from getting reported from my network. None of my clients’ sites have ever been hurt. It’s who you point to, not who’s pointing to you, if that makes sense. You can’t control who’s pointing to you, or we could take down our competition. I’ll get some of my network sites reported and it has to be a manual review at that point and Google will de-index them because they’ll see this is just a link site. So I can lose, but I’ve never seen a money site taken down for that type of linking.

It depends on my mood as to how I hit things. I don’t have a structured way that I go about the link building process. It’s just, hey, let’s monitor, see where that site is and we’ll keep on hammering links from a variety of different sources until we get what we’re after. It’s pretty much that, although there is a lot of monitoring going on. If we’re blasting with links and all of a sudden we start going down into the hundreds, we’re pulling our feeds. We’re going to pull the feeds that are feeding links out into the network and we’re going to go to my low level network and put in a feed that is using the url, the keywords. It is like a free for all.

I do like, though, to study my competition. I’ll go look at the top ten on that page of the keyword and I will look to see what kind of links they’re getting. I don’t want to waste my network links on my sites that I don’t need all that authority pushed to them. When we went into the weight loss industry, we knew that we needed a ton of links everywhere we could get them. But for olive oil, organic olive oil, gourmet olive oil, it’s not been really tough. So I wouldn’t go hammer that site with a ton of links.

I started linking to it with a low level linking thing, I’m getting to the second page. I’m probably going to put a feed in from my network for a week or two, see where I’m at and then pull back. But I do study my competition. I also know in the olive oil industry too, their sites were very old. Even though my site was a 204 site, I went and got an older site and did a 302 Redirect for that, just because it helps out a little bit.

That initial start, that’s a great little start there, we’ve got the 301 Redirects after obviously doing appropriate research and knowing the keywords and competition. Then doing the directory sites, we looked through Directory Maximizer, then we start off with your low linking material which is our blog networks.

As an internet marketing expert as well, we use Linx Boss and then as part of our own network we have some low level linking style sites. Obviously we’re very big on automated material, so it’s either a service or a blog network where we can use something like Traffic King to be able to pump the feed out through to our own network.

Listen To This Dori Friend Interview To Learn More About Effective SEO Tips.
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Melbourne SEO Services

Melbourne SEO Services will give you an insight on how search engines work so you can learn how to do SEO. Spiders go through and create a catalogue of different pages on the web and then it applies its algorithm to that index search to determine what it should serve up depending on what someone types in. As a SEO specialist, let’s say someone types in soccer drills because they want to improve on their game. Google will crawl and find the most relevant pages to that search.

In our SEO training, how does Google determine what is the most important page? Depending on how popular the page is and how well you did you on page and off page search engine optimization keywords will determine what come up. On page optimization is everything you do on your page with the meta tags and the title tags to tell the search engines what kind of website you have. Off page optimization is everything you do off of your website to get it to rank well in the search engines with a good link building plan.

Google doesn’t index a page unless there’s a link. So it will follow that page to your website. Search engines don’t read images or java script or video either. There are no hard and fast rules as Google doesn’t announce what algorithm it is using. We only go by the general rules of thumb and by reverse engineering other websites that are ranking to try and look for similarities. For example what is your competition doing to rank high, we then would do the same but one step better.

Picking your keywords for your website is absolutely crucial. You need to get into the mind of your user and think, if I was a such and such, what would I be typing into the search engine to find whatever it is I want to serve up. Let’s say I want to serve up something about soccer drills because I’ve got a book I’m going to sell about soccer drills. You want to keep one keyword for one page and use it often. You want to use the keyword, once at the top, middle and end of your webpage for a high ranking.