Get The Internet Marketing Lifestyle You Deserve

There are so many crazy adventures that I have experienced in my life. I think what I’d really tell people to do, is create a big life list. On the blog at internetlifestyle.com, we have a little giveaway book, if they just search for Life List. It is the result of my internet marketing ventures and efforts.

We have a book that outlines this. My whole philosophy is banish the ordinary and create a life really worth living and for me that means rich experiences and rich relationships. Just coming up with all the cool things that you want to do in your lifetime, whether it’s an experience, whether it’s someone you want to meet, whether it’s a skill that you want to have, whether it’s an organization that you want to help or how you want to be of service and impact others. I keep a lot of that on my blog. On the right hand side is a running tally of my ultimate big life list.

I don’t know if there’s been one in particular that’s been more monumental than others.

Maybe one of the best was one of my very early adventures doing buggy racing in New Mexico. I went with Corey Rudl.

Corey and I were pretty good friends and I went with Corey. He had to convince me; my Mum was really sick with cancer and I wasn’t sure I should leave her and Mum said, oh, yes, you should go. So I went and I had a) an amazing adventure, but b) it was a terrific bonding experience with me and Corey and I just got to know him on a much deeper level. Unfortunately a couple of months after that, he got killed in a car racing accident. So I look back on that trip as a really special time that we were able to share together.

It was also a catalyst to start up Maverick Business Adventure because I met a couple of other high level CEOs on that trip and we bonded right away. When I got home, we emailed back and forth and those relationships were built outside of a seminar room, or the typical place where most entrepreneurs meet. I guess that probably is the one that really had a pretty good effect on me for multiple reasons.

Corey has still got some great material out there and I know his company lives on. People should definitely Google his name. I think it is Internet Marketing Centre.

My material is worth following, I hope. But you can also learn a lot from an Ed Dale interview. I have my own personal blog at internetlifestyle.com. That’s probably the best spot is the blog to keep up with what we’re doing and all my crazy adventures and all the things we’ve got going on. Of course my site, yaniksilver.com and .org is a good place too.

Next I’m going to South Africa for the finals of the World Cup and cage diving with Great Whites. So that should be pretty interesting.

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Yanik Silver's Tips On Driving Traffic To Your Website

Once you’ve brainstormed your info business, you’ve figured out what your niche is and you’ve figured out where the hook is going to be, you’ve got your pricing strategy right, you’re starting to package it all up, you’re getting ready to bring it to market, whether it’s a copywriting course or something like my Instant Sales Letters, once you’re at that point, then I suppose the next piece of the puzzle is making sure that you drive traffic. Now there are fifty million different ways to drive traffic.

I think for most people, that is part of what slows them down. They see all these different ways of driving traffic, there are all these different ways of doing online marketing and it stops them like a deer in headlights. For me, I’ve totally always been and I still am, non technical. I’d be looking at different traffic strategies and some of them will resonate with you and some of them won’t. For me, one of my key questions I always like asking is, who else can I piggy back on who’s already doing things in the marketplace, where I can jump into their stream of business.

Very early on, that’s exactly what I did for Instant Sales Letters. So back ten years, maybe ten and a half years now, at that time Alta Vista was the big search engine, so I went to Alta Vista and Yahoo! and typed in my keyword, which is sales letters. I just picked out, who is already on top here? I said, I don’t want to do the work to figure out how they did that, why don’t I just contact them and see if they’d be interested in getting a profit share for my product? I contacted people who were on the first page or checked out their sites to see. Some of them were colleges and it would be hard to do a deal with them and there were different people who didn’t fit.

The ones that fit, I contacted them via email personally and let them know about our product, let them know I’d be happy to give them a review password to check it out and see what they thought. We had one or two people respond and then after that, they would promote it and I’d use those results and go back to the rest of the people on my little hit list of fifteen to twenty prospects or ultimate prospects that I had, and tell them about these other people. After a few months, we had about 30%-40% of the people on there. So we had a good amount of impact just around that keyword.

One of the other things that I did a lot of, was articles. I always think about traffic in three general ways. You can buy it, you can borrow it, so I was borrowing it by going to these people who had existing rankings already, or you can create it. Articles are creating traffic, things like viral marketing and so forth. Typically you have either more time or more money. So I’m typically happier to spend some money to see, instead of waiting for rankings to come up.

I know nothing about SEO basics. For me it would take a while to get the rankings but I would imagine there is something that would do it a lot faster than I think. I would rather pay for traffic right now because I know that then it is something I could track and measure right away and see what’s up. I can see what’s my conversion rate, how’s this doing, can I test some pricing, can I test some different things and get it right before I want to market it on a bigger scale?

I think a lot of people get caught up, they get caught in that deer headlights. I broke it down into the three, and that’s as simple as it needs to be, but people have this habit of over complicating things. That is a big mistake I suppose a lot of people are making on a regular basis. Another mistake is thinking that it takes a week to become an internet millionaire. That might be Frank Kern’s fault. He makes it look so easy I think.

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Get Inspired Through Info Business Marketing

As a real world example of my info business, about nine years ago, I had an idea of a workout program for people. It started off as an idea I read on CNN, that traffic was 200% or 300% worse in the last couple of years. I thought, oh, people should have an exercise program while they’re in the car. I was talking to my personal trainer and he said, no, that would be a bad idea. Then I said, ok, and we started talking and he said, what about people who are in the office all day and sitting at their computers or watching TV. I said, yes, sounds great. You can also do the same with public domain ebooks, with a different approach.

So I literally went out and just wrote a quick little sales letter and then I told him. I said, figure out some exercises that would fit the bill for what we just wrote here. So he figured out the content part. That little e book is a simple way of getting out there and doing things and we sell it on ClickBank which is one of the marketplaces which handles all the logistics for you and will handle all the affiliate payments and the credit card costings and so forth. It’s a really good way to dip your toe in the water.

So that’s been selling for nine years straight now. It doesn’t make us a fortune but we don’t really market it anymore. But the last cheque I got was in the neighbourhood of $100 every two weeks or something like that. It’s not much but after nine years, it’s still pretty interesting. That’s one thing and so I’ve been helping him actually on a brand new program. He’s going to take his information for really advanced fitness people. His last name is Ball, so we’re going to call it The Big Ball’s Workout. It’s totally different.

It’s also a good segue into a point about differentiating and having something out there in the marketplace that has a good hook or a good angle. There’s obviously a whole lot of fitness information out there, so you have to pick off your market and then also come at it from a slightly unique way so that people can immediately get it. So for him, like I said his last name was Ball, so we instituted the Big Ball’s Challenge which is this workout which is so hard that you can’t do it and it plays to these guys’ manhood. Throughout the sales presentation, he calls them Cupcake and Princess. So it is kind of funny and plays against their ego and there’s a Hall of Fame if they can prove they actually completed the final advanced version of the Big Ball’s Workout.

So it’s got a unique place, a slightly unique hook in the marketplace. I don’t know how it’s going to do, we’re going to release it in the next couple of weeks, so we’ll see. That’s something that I’ve always been a big proponent of, that there has to be a unique aspect to it. So for my very first ones, the Instant Sales Letters that I wrote, that really took off, the unique hook there I call it a fish product. There is the old saying if you hand a man a fish, you feed him for a day or if you teach a man to fish, you feed him for a lifetime. That is kind of rubbish; people want the fish handed to them. That’s one way you can create that hook. So that’s what that product did. We’ve had a lot of success doing that.

Actually way back, my very first info business ideas was selling to cosmetic surgeons, dermatologists and plastic surgeons, helping them grow their practice. The very first thing that really took off was, I gave them different toolkits for all sorts of procedures , so it had pre done ads and postcards and scripts and press releases for liposuction or breast augmentation or all sorts of other procedures. People loved that; if you can do that for them that makes a big difference. That’s one of the hooks and one of the ways that you can create a different information product.

Believe it or not, you probably have a lot of this material on your computer. So if you’ve been doing anything and you’ve had success at it, there are a lot of other people out there, you can go back into your same marketplace. For me, I actually sold medical equipment so I worked with doctors every single day so that was my in. I have other clients who are actual doctors and they went back and sold to their profession because they’ve done different distinct things in their business, from how they trained their staff or how they market their practice or whatever the case is. To go back in your hard drive and start looking at things you’ve got on there, that could be the basis for a kit or an information product.

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Strategic SEO Services For Online Businesses

When we start an SEO campaign on one of our sites in our seo company, we just roll out as much as you can get from Directory Mazimizer. There are other places too, there are others I call them low level linking from membership sites and so on, like blog networks. There are tons of them, there are different kinds.

Some of the ones we’ve been testing out are SEO Link Vine and then there is AMA is well known and Unique Article Wizard, the Portal Feeder, the Syndicate Kahuna guys have one, plus we’ve got obviously our own and then we shift into the high level area. For low level linking we also use Linx Boss. I just started using them for getting links like that. They don’t put links in the content of the blogs, they put it on the footer of each post. That typically doesn’t work as well. There are some things about each one of those networks that are good and then things that are not so good. But I think they all have a place. I wouldn’t say, oh don’t use that because that’s no good. I think all the linking sites have a place.

You can never get linked to from somewhere that hurts you. This is a myth. If that was possible, then we could take out our competition. I have linked to a lot of people in my career and I have lost a lot of sites from getting reported from my network. None of my clients’ sites have ever been hurt. It’s who you point to, not who’s pointing to you, if that makes sense. You can’t control who’s pointing to you, or we could take down our competition. I’ll get some of my network sites reported and it has to be a manual review at that point and Google will de-index them because they’ll see this is just a link site. So I can lose, but I’ve never seen a money site taken down for that type of linking.

It depends on my mood as to how I hit things. I don’t have a structured way that I go about the link building process. It’s just, hey, let’s monitor, see where that site is and we’ll keep on hammering links from a variety of different sources until we get what we’re after. It’s pretty much that, although there is a lot of monitoring going on. If we’re blasting with links and all of a sudden we start going down into the hundreds, we’re pulling our feeds. We’re going to pull the feeds that are feeding links out into the network and we’re going to go to my low level network and put in a feed that is using the url, the keywords. It is like a free for all.

I do like, though, to study my competition. I’ll go look at the top ten on that page of the keyword and I will look to see what kind of links they’re getting. I don’t want to waste my network links on my sites that I don’t need all that authority pushed to them. When we went into the weight loss industry, we knew that we needed a ton of links everywhere we could get them. But for olive oil, organic olive oil, gourmet olive oil, it’s not been really tough. So I wouldn’t go hammer that site with a ton of links.

I started linking to it with a low level linking thing, I’m getting to the second page. I’m probably going to put a feed in from my network for a week or two, see where I’m at and then pull back. But I do study my competition. I also know in the olive oil industry too, their sites were very old. Even though my site was a 204 site, I went and got an older site and did a 302 Redirect for that, just because it helps out a little bit.

That initial start, that’s a great little start there, we’ve got the 301 Redirects after obviously doing appropriate research and knowing the keywords and competition. Then doing the directory sites, we looked through Directory Maximizer, then we start off with your low linking material which is our blog networks.

As an internet marketing expert as well, we use Linx Boss and then as part of our own network we have some low level linking style sites. Obviously we’re very big on automated material, so it’s either a service or a blog network where we can use something like Traffic King to be able to pump the feed out through to our own network.

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The Power of Networking

Now that I have some years of experience in the internet marketing world, I would say that there are a couple of crucial turning points which have helped me create the business online I have today. The first of these turning points I would say is the networking. I started going to seminars about a year ago again. I’d probably had done about two hundred seminars, which I really stopped doing in 2001, 2002. I’d go to a couple but I was just out of it. Then I ended up going back to seminars after a few years’ hiatus and I can’t tell you the networks and the people who are out there.

Just as an example one guy who I met at a seminar two years ago, or a year and a half ago, just contacted me. He’s got a list of 50,000 people and he wants to be my affiliate and promote for me. I don’t even remember him. I do now because we’ve talked, but when I first heard from him I said, oh, where did I meet you? Oh, yes, I remember. These networking things are just huge. Really how are you going to get someone to be your affiliate? How are you going to get a network to be your affiliate?

The first thing is, they’ve got to like you. You’ve got to be honest, you’ve got to be straight, you’ve got to be good and creative. You’ve got to have the greatest amount of conversion and all that other stuff. All the numbers have to work. But they have to like you.

People like doing things for people who they like. People generally like people who are in this business who network. Get out, share. These were huge things for me, and I just can’t stress how getting off the desk and getting out into the seminar worked for me. There are some good seminars out there.

Even a bad internet marketing seminar, some of the ones that are $500 or $1000 or whatever, even these cheap ones, even if it’s a product dump, where you’re just going to go and get pitched, look at what they’re pitching. Look at what people are doing. Watch what people are selling. Look at their offer. Look at how they’re collecting the cash and what they’re giving away and what they’re charging. Those are huge.

There’s another turning point for me. Learn to love your spam, learn to love your pop ups. Learn to love your email. Learn to love all the stuff that people normally say, I hate. People say, I hate spam. I say I love spam. Why? Because I can see what people are selling. I can see what’s in my in box. I like pop ups, I like banners, I like contextual ads. I can see what’s going on out in the marketplace. This is competitive intelligence.

I think the breakthroughs and the leverage points are more about shifting your mindset than they are about actually doing anything. Just about taking your business seriously, learning to look at the competition and really getting out there and starting to talk to other people. And also learn SEO step by step as well.

There are a lot of people in my network, and I can just take a sales letter and send it to five or six people who are friends of mine, because we have bought drinks and whatnot, and I’ll get some pretty good feedback from them. These are people who, when you want your product promoted, they’ll promote it.

One guy I knew, I met him a while back at a seminar, he introduced me to an ad rep I’d been looking for who wasn’t returning my call. I’d been trying to reach this particular guy for a while now, and he said, oh, let’s get him on the phone right now. He got him on the phone and he took my call and he said, I’ll answer you’re calls and I’ll call you back. I didn’t know who you were. That’s huge stuff. It’s really about shifting the mindset.

So to summarize, go to seminars and make yourself known, learn to love the advertising of your competitors, and learn to take your business seriously.

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The Importance Of Multiple Sources Of Traffic

With any online promotional campaign, it is obviously important to get targeted traffic. It is quite possible to target down to a very granular level.

It is indeed amazing how granular you can get with some of this targeting. There’s a process we’re using now which people should look into. It’s called remarketing or retargeting. This is something we’re doing on the Traffic Evolution review site. When people go to our website and they don’t buy, they’re cookied. When they visit a site in the Yahoo network or AOL or Time Warner or Fox News or any of these large tier one sites, our banners follow them around and actually stalk them.

It’s a really interesting way that you can do targeting right now. Google doesn’t have a lot of those targeting things. In search engine optimization, you’ll never be able to do that. You could never retarget to people because you’re not using any technology that you own. You’re using somebody else’s process.

That’s something I want to say that’s really important. Either you’re in control of your business or somebody else is. If you’re relying on search engine optimization, then Google, Yahoo and Bing are in control of your business. At any given time they could stop sending you traffic. It is their right to stop sending you traffic if they want to, because it’s their traffic. When people really start to understand that it is not a sustainable business model, they really start to look at going outside.

I want to say something about Google AdWords. I love Google AdWords. I think it is a great place for people to go to cut their teeth. But Google has got this system, and if you’ve used it you know, and if you haven’t used it you’re going to find out, where it’s like they know the ads that are performing best for you and they start raising your bids as soon as they start performing.

People have spent huge amounts of money getting less traffic than they should, because Google decided there was something about their page they either didn’t like or for whatever reason they’re going to charge you more money.

Nowadays when Google slaps you, they actually don’t show any ads, no matter how much you bid, and if they ban you, they ban you for life. So people who are bound and determined to use Google should make sure they stay in Google’s very good graces. Spending money is not a panacea here. Perry Marshall just reported that one of his clients spends a million dollars a year with Google. This is $85,000 a month, and they just got banned. They don’t sell a blog or some Google thing, they sell coffee.

So if it can happen to them and it can happen to the people that we’re hearing from- you don’t have to take my word for it. Go over to one of the discussion boards, Warriors or something like that, they’re abuzz about all these Google accounts being banned and them really cracking down. Use Google, use SEO techniques but I think people need to look outside that single traffic source for their business.

I think this is really critical for people to learn that they need to look outside for other traffic sources. I’ve had plenty of clients and even myself have had more than one AdSense account banned. When you’re building a business around one particular method and model, Jay Abrahams always talks about having those pillars and making sure you’ve got something that is supporting your business so that if that one pillar gets wiped away, you’re not up the creek without a paddle.

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Targeting For Your Ad Networks

Driving traffic to a new website is the first important step in any online campaign. I’m going to talk a little bit about targeting. That’s what’s really nerve wracking to a lot of people but I want to tell you there is light at the end of the tunnel. A lot of people have set up campaigns with say, the Right Media Exchange directly, which you can get to through AdBuyer or one of the Google networks. They’ve set up these ad campaigns and they’ve decided to use the automatic targeting feature. They let the ads run for maybe $300-$500 and they see a couple of clicks and no conversions so they can the account.

Over the course of a couple of weeks certainly, but maybe even a week, the networks start to return intelligence to the system that says, people on this site like the banner and people on that site don’t. People on this site actually convert, people on this site opt in. It takes more than some SEO skills for this strategy.

Practically all of these networks, have a little tracking code that they’ll allow you to add to your website which will allow them to see how many conversions you’re making. What we’re really looking for, is being able to get these networks to not sell you advertising, but to be your affiliate.

When they’re your affiliate, they figure out where the sales are and you only pay them on a per sale basis. That is the kind of deal you’re only going to get if you’ve got the highest conversion rate, earnings per click, earnings per cost per thousand. When you really start to get your metrics down, that’s when you’re putting yourself in a position to actually make these guys your affiliate.

When you can get these guys to be your affiliate, I want you to realize something. A lot of people think the holy grail is CPA, but it’s not. The CPA networks are cesspools of fraud, of lousy offers, of illegal activities. I think we’re going to see a lot of those people go to jail, get shut down, get sued into oblivion. The practices they’re using dictate that and that’s what should probably happen to a lot of them.

When you go into that realm, you’re dealing with affiliates, and affiliate marketing in general, who have, and I don’t want to paint the whole industry like that, but even the top players have a lot of fraud. By a lot I mean, sometimes 15-20% of the traffic and the orders and the sales are fake. The affiliate gets the money and you’re stuck with the mess to clean up afterwards.

When you’re running on AOL or Yahoo or a big network, they don’t have fraud in their network on a CPA basis. They don’t hire fifty people in India to buy your product twenty times so they can get a wire with a commission and then share the money with the Russian hackers who gave them the credit card numbers or whatever they do. They’re just somebody in New York who sells advertising. When you can get the networks to be your affiliates, the quality of the traffic is so much higher than when you’re dealing with a CPA network just because of the nature of the people.

It’s harder to get in, it’s harder to get the offers approved, but that’s cool. Let me tell you a story. I had an offer a while back.

We have a big ISP internet access provider in America called Juno. Now if you’re Ford or General Motors or IBM and you call them, they’re going to charge you for a little banner spot between $10,000-$20,000 to be on their home page. There were not a lot of advertisers during this period when I started doing this. I told these guys that I wasn’t going to pay that, but I wanted the spot. I’d rather just pay them a commission.

For months and months I had two or three of my offers on the Juno NetZero home page. It would be like being on the AOL home page. There are huge amounts of traffic coming in and I only paid $40-$50 whenever a sale was made.

In the old days, people would not do that. The networks would not do that. Nowadays if they like you, if they like your offer, if they know you can pay, if they know you’re not a cheat, if they know your products are good and you’re doing a good job, you have a good shot at getting them to be your affiliate. That is like the holy grail.

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The New Rules of Internet Marketing

The process of persuading someone to buy from you is something that needs to be considered by any internet marketer. I have written and sold a book, but I’m not necessarily going to get rich from selling a book so that feels like that first step. I learned this through these podcast interviews. Obviously I endeavor to give out great content and then people take the next little step, which is yes, I’m happy with what Dave’s putting out. The next little step is buying the book and gradually you’re getting them to make bigger and bigger commitments.

For me the book, learn SEO step by step, is the top of my funnel. Really social media is the top of my funnel. That’s the free line for me, so that everything that I give away on social media is free and then when I get them to engage and buy the book, I know that’s the first step to establishing a profitable following.

There are two different groups of people for me, the SEO company and wordpress direct review. There are the people who haven’t bought from me yet and there are the people who have bought from me.

The people who have bought from me have moved further down into the funnel. They buy the book, they’ve become more interested in what I do. They’ve given me an initial early yes, saying yes, I trust you, yes, I’m compelled by what you say, I want to read your book and I want to see if my experience with your book matches my expectation. When experience meets expectation, then they move further down the funnel.

They may buy a set of DVDs like my Renegades of Persuasion for $200 or they may buy another product or a tele seminar I’m doing or something like that for $100 or $200. They may come to one of my live events for which they’re going to pay anything between $1000 and $2000.

Each time they make that purchase, they become more valuable to me and they move further and further down the funnel. They are not just valuable in the sense that they’ve spent more money with me, but valuable in the sense that the deeper they get into my funnel, the more religious they are in their willingness to help me spread my message.

These are my true believers. These are the people who are going to go out and defend me at all costs whether I defend myself or not. These are the people who are going to go out and tell their friends and family to buy this product or service. These are the people who are going to get their colleagues to do it, these are the people who are going to come to my events and be my evangelists. Those people have tremendous value to me and they’re to be protected with great vigor.

It’s funny how you can already start to see the parallels drawn between that and what happens in a cult. You get those few key members who are the ones who are really strong believers and I think Cialdini talked about the idea of looking around to other people to get cues about how you should be responding.

As I start to build this up, I try to help cultivate that and help that propagate that. Here’s one of the biggest fallacies of word of mouth marketing. Everybody says word of mouth marketing is the best marketing I can get. But word of mouth marketing works both directions. If people don’t understand what they should say about you, they’ll say anything about you. My focus is to get as many people as possible who will take my message and repeat it verbatim as I can. I’m constantly telling people what are good things to say. Of course I’m not going out and being that blatant about it, saying, please say this about me.

What I’m saying is, here’s the message I repeat over and over again so that you understand it and then that’s the message you’ll repeat. People parrot what they remember. So we want them to remember these certain things about me.

When you’re looking at building up this group of true believers, you want to give them things they can talk about, so that they can go out and tell people the best and most relevant things that will get those people to jump into the top of your funnel and hopefully dive in deep and grab a book or grab a book and tape set early because they came in with a recommendation.