When you’re first starting a new website people are often interested to find out the sort of steps you’d take to drive traffic. They want to know where to start and what is the process that you go through.
It’s sort of a mixed question, just like public domain ebooks, I could talk about people having online assets so online assets being products and content and links, the number of people on your prospect list, your customer list and your partners. The answer to the question really depends on taking a look at your own asset base, wherever you are at and looking at what’s most appropriate for you.
For me if I was to start today, I’ve got a very large data base, so my first action would be to email my database about that and drive a lot of traffic that way and then go on to talk to some of our partners promoters. The SEO training works the same way. That’s talking from me personally where our business is today.
Saying that, over fourteen, fifteen months ago, the current company I’ve got, Market Samurai, didn’t exist. The SEO course isn't new. I had one or two things on my asset list which was, I knew lots of influential people in the marketing world and so from that perspective, my first port of call was to try to do something with them that would be of interest to them that they would promote to their list and then of course be able to build my list up as a result of that.
That’s me personally as a company. I learned that from these podcast interviews. From the perspective of someone starting out with essentially nothing, no large leveragable relationships or no list or those kinds of things, I’d think of going either the SEO route or the AdWords route to start generating traffic and therefore start building a list. That is definitely where I would start looking at things.
It is important to look to what you’ve got, or what assets, leveraging off those, and work off where you’re already strong. Then look to build a list. Let’s say you were starting out or even consulting with someone, working oput where to start would be purely based on your asset base.
If you don’t know what you’re doing in AdWords, you’re going to be very poor very quickly. It’s going to get eaten up very quickly, you’re going to waste a lot of money learning to play the game unless you know what you’re doing. So I wouldn’t necessarily suggest starting by doing the AdWords thing without having a very strong training or strategy behind doing that, without buying some good course teaching you how to do it.
Saying that, though, I think there is no faster way for someone to test the market, even if they’re losing money, than via AdWords. So if you’re looking at getting your toe in the water, and I’m a big believer in testing the market, then AdWords is fantastic whether you’re starting out or not starting out and you’ve got some online assets behind you. AdWords is a very quick way to put your toe in the water.
Saying that now, with some of the SEO methodologies around today, it’s very easy, if you know what you’re doing, to actually dominate a keyword very quickly in a matter of days to weeks depending on the strength of the competition around the keyword. So it really depends on what your time horizon is to actually get a result.
So if I wanted to know in a couple of days, I’d probably go the AdWords route. If I was happy to play around for a couple of weeks and wait for the results to come in, then throw up a site to SEO some keywords to get some traffic to test the commerciality of that traffic is something I would take a look at doing.
Either of these ways would be a great place to start out with your online campaign.
It’s sort of a mixed question, just like public domain ebooks, I could talk about people having online assets so online assets being products and content and links, the number of people on your prospect list, your customer list and your partners. The answer to the question really depends on taking a look at your own asset base, wherever you are at and looking at what’s most appropriate for you.
For me if I was to start today, I’ve got a very large data base, so my first action would be to email my database about that and drive a lot of traffic that way and then go on to talk to some of our partners promoters. The SEO training works the same way. That’s talking from me personally where our business is today.
Saying that, over fourteen, fifteen months ago, the current company I’ve got, Market Samurai, didn’t exist. The SEO course isn't new. I had one or two things on my asset list which was, I knew lots of influential people in the marketing world and so from that perspective, my first port of call was to try to do something with them that would be of interest to them that they would promote to their list and then of course be able to build my list up as a result of that.
That’s me personally as a company. I learned that from these podcast interviews. From the perspective of someone starting out with essentially nothing, no large leveragable relationships or no list or those kinds of things, I’d think of going either the SEO route or the AdWords route to start generating traffic and therefore start building a list. That is definitely where I would start looking at things.
It is important to look to what you’ve got, or what assets, leveraging off those, and work off where you’re already strong. Then look to build a list. Let’s say you were starting out or even consulting with someone, working oput where to start would be purely based on your asset base.
If you don’t know what you’re doing in AdWords, you’re going to be very poor very quickly. It’s going to get eaten up very quickly, you’re going to waste a lot of money learning to play the game unless you know what you’re doing. So I wouldn’t necessarily suggest starting by doing the AdWords thing without having a very strong training or strategy behind doing that, without buying some good course teaching you how to do it.
Saying that, though, I think there is no faster way for someone to test the market, even if they’re losing money, than via AdWords. So if you’re looking at getting your toe in the water, and I’m a big believer in testing the market, then AdWords is fantastic whether you’re starting out or not starting out and you’ve got some online assets behind you. AdWords is a very quick way to put your toe in the water.
Saying that now, with some of the SEO methodologies around today, it’s very easy, if you know what you’re doing, to actually dominate a keyword very quickly in a matter of days to weeks depending on the strength of the competition around the keyword. So it really depends on what your time horizon is to actually get a result.
So if I wanted to know in a couple of days, I’d probably go the AdWords route. If I was happy to play around for a couple of weeks and wait for the results to come in, then throw up a site to SEO some keywords to get some traffic to test the commerciality of that traffic is something I would take a look at doing.
Either of these ways would be a great place to start out with your online campaign.
No comments:
Post a Comment