The Art of Persuading

When someone is starting to create a business online, it is important to first build a strong persona. Start with that persona, create the information and be ruthlessly consistent about it. When I have a new client who’s doing this, this is what I tell them. I learned this from the podcast interviews I listened to.

In order to create a strong and compelling persona online whom people will come to trust, you will need to submit to a program. This SEO course tells you to do this as well.

For the next ninety days, you have to write a blog post every day. For the next ninety days, you have to create at least two videos a week. For the next ninety days you have to create at least one audio a week. For the next ninety days you have to tweet at least ten times a day with something that is interesting and compelling. For the next ninety days you have to ask at least two powerful questions that people might have that would lead them to ask more questions about your product on LinkedIn. I learned this through the SEO training I had.

When we start with that process, that seems very overwhelming to a lot of people. They say, oh, I can’t create content at that level. Well, if you can’t, you need to back up and regroup and decide what it’s going to take to do that, or maybe you’re in the wrong business. The reality of it is, what most people feel when they say, oh, that’s too much information, I don’t know if I can do it, is they’re not prepared for it. I learned this through the market samurai review.

So step number one, even preemptive to starting that strategy obviously is to sit down and say, ok, I need to create blogs over the next ninety days, I need to create twenty-four videos. So what are twenty-four topics, questions, concerns, interesting things people might have about my product or service that I can talk about, that I could create videos about?

When you break it down into those simple topics, I can talk about these twenty-four things, I can have an audio around these twelve things, I can write blog posts on these ninety things, you’ve suddenly got something that’s very interesting.

What I’ll let them do in the last twenty days of that is, they don’t have to write blog posts that they’ve necessarily created themselves, they can respond to other people’s blog posts. They can begin introducing other ideas into their blog.

Initially we want them to do that and there’s a very specific reason and focus for that. What we’re trying to do is dominate the keywords in a category. All of the blog posts that we’re writing, we’ve done our keyword research ahead of time, so that we know these are the keywords, these are the key phrases people are searching for in order to find our product or service.

Those keywords or key phrases are going to end up in the headline of the blog post and they’re going to end up in the blog post body, so that we have more and more relevant, valuable links back from the search engines. That is one of the most overlooked things that people do, but that’s the real reason for having such an aggressive strategy.

Once that first ninety days is up, you’re going to let up a little, but for the next year or for the balance of nine months, you’re still going to post at least three times a week on your blog. You’re going to be doing video at least once a week, you’re going to be doing audio at least a couple of times a month, you’re going to be tweeting every day, Facebooking, all those things that are required in order for you to dominate the search and to dominate the top of mind awareness in the category you’re trying to create.