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Tuesday, December 28, 2010
Wednesday, December 22, 2010
Tuesday, December 21, 2010
Quality Link Building Tip – Are Relevant Sites Better?
#1 Melbourne SEO Services Company
Are you building alien backlinks?
When you’re starting an online SEO campaign you would naturally want to implement a quality link building strategy. You might then wonder if you need to have links coming to your site only from sites which have the same or a similar theme? For example, if your site is about dentistry, should the links you build be from sites about health, teeth whitening and so on?
We’ve done some testing and found that this is not the case. Google doesn’t seem to impose a penalty on sites with links coming from off topic sites. In their eyes, the more links, the better, regardless of whether those links come from relevant sites or not.
With that said, I think you need to try and get into the mind of Google a little, and imagine what could happen in the future. It makes sense that links coming from relevant, on topic sites will carry more weight than those that don’t . In the future, it’s likely that when websites have links from relevant websites, they’ll be pushed higher in the rankings.
We can’t say for sure but since this is a definite possibility for the future, it would be good practice to start now. If all your websites have links only from ‘on topic’ websites, we think this is a good thing, and will stand you in good stead with Google.
No doubt you’re surfing around the web and will find a whole bunch of opposing views when it comes to this topic but, even though people may think that their site has been penalized because the linking sites are not relevant this may not be the case. The site might have been penalized for another reason entirely. Maybe you have linked to spam blogs for example, which Google doesn’t like, and this might be the reason Google does not like your site.
The fact is, SEO doesn’t happen in a vacuum and there could be a whole lot of factors at play here. It’s actually very difficult to isolate specific variables and say definitively that doing ‘x’ causes ‘y’ changes in the rankings.
Anyway, that’s what we’ve found in relation to quality link building strategies, if you’re keen to get us to apply everything we know to get your website #1 on Google, pick up the phone and call us today.
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Organic Search – Do CTR And Bounce Rate Matter?
#1 Melbourne SEO Services Company
Does your click through rate and bounce rate affect your rankings within the organic search results?
Are bounce rates hurting your chances of success?
This is a two part question. Question one is whether having a higher click through rate is going to increase your rankings within the search engine results page? The thinking behind this question is that if you’re getting a higher click through rate, users find your website more relevant than the competition and therefore Google would reward you with higher positioning.
Question two is whether having a high bounce rate can affect your search engine results page? The thinking behind this question is that if a user clicks your link because they think it is relevant, visit the web page, don’t find what they want and bounce straight back to Google, then Google would move you lower down in the SERPs – because you’re not what they were looking for and therefore less relevant.
So is there any truth to these assumptions? Here at Melbourne SEO Services we haven’t found either to be the case.
To debunk myths, I often wonder how I would game the search engine if they were true?
Perhaps you could get a software program to use a proxy rotation server that would repeatedly click the links on your website within the organic results to move it up the rankings? Or perhaps you could hire a team in India to click your website in the SERPs to shift it up?
And then there’s the whole bounce rate issue. Perhaps you could go to your competitors, click their link, click ‘Back’ immediately – increasing their bounce rate?
And that’s just a few ideas I came up with off the top of my head. I’m sure the smart people at Google have thought all of these possibilities through.
With all that said and done, I think the only time I have seen the click through rate of a listing in Google affect the search engine results page is with personalized search. That is, when you’re logged into your Gmail account, Google analyzes your clicks and modifies the results based on your patterns. Again I think most SEOers have it wrong and I think all of this is over emphasized. It really only affects your website’s ranks or similar sites you visit regularly.
In short, click through and/or bounce rates don’t affect organic listings!
Now that’s not to say you shouldn’t try to improve your click through rate by improving your title tags and meta descriptions. Who knows, doing a few tweaks and increasing click through rate might even be easier than trying to find a new keyword to optimize for.
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Monday, December 20, 2010
Wearable HD camcorder. About to take things to the next level :) #bestpresentever
Imagine snowboarding, mt biking, paragliding, rally driving and more - the options are unlimited. Thanks Caz, you're my favourite. Xox
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Sunday, December 19, 2010
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Wednesday, December 15, 2010
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Thursday, December 9, 2010
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Tuesday, December 7, 2010
Monday, December 6, 2010
Top Reasons To Buy And Sell Websites
I’ve been selling off some of my inventory from my SEO services business. They were test sites and I’ve been primarily using Flippa.
We initially purchased about five hundred or more domain names that we loaded up with a whole lot of content from Yanik Silver’s Public Domain Goldmine. We did this about four or five years ago now and the whole reason for doing that was to get our SEO skills up to scratch. It’s only recently that we’ve been going back through looking at our inventory, seeing what’s working, what’s ranking, what’s not because we’re shifting focus a little bit. We decided let’s just clear it out and that’s why we looked to start selling on Flippa.
Some people are used to only selling new sites. Some have sold them to clients doing the offline business model, some have sold them when they occasionally do a presentation somewhere, they’ll actually include a custom built website and have their team build a website for their end user. They may need to turn around old sites.
That’s part of the reason for wanting to clear out this inventory, a lot of people said, why do you want to sell these old sites when you have an SEO course, that is a pretty common question. There is going to be a point where you need to sell. I felt like there was brain space being taken up by having these domain names.
We were mainly using them to sell $17 e books and I realized, and this is a lesson I’ve heard many people talk about, the idea that there is very little difference between selling a $17 e book and a $17,000 course or something like that. It’s just extra zeros on the end, so I thought ,rather than chewing up my time focusing in on $17 small projects, how about I start to focus on the big projects. That’s why we decided to go through and clear out this inventory, so that way I could start to focus on the bigger deals.
Rich Dad Poor Dad talks about it, Robert Kiyosaki ,when he talks about, you start off working on the small deals and you get those runs on the board and that’s when you start to move up to your medium and then your bigger sized deals. We went through the inventory to identify what it was that would most likely sell.
There are a few key things that people are looking for when they’re buying a domain name. It’s the same thing when you look for aged domain names as well. PR is important, the age of the domain name, whether a good solid keyword that’s getting some good traffic in it is in the actual url.
If you’re looking at existing sites as well, you want to make sure you look at how much traffic is it getting. That’s the core part of the domain name. In addition to that, what is the business that’s built on the back end of the domain name as well. What is the monetization method, if there’s a product involved, is there a list involved, those types of things.
So we started off at the lowest common denominator at first and we thought, let’s focus on the websites that have good PR, good age and a little bit of traffic. They’re the ones that we started to sell on Flippa first, and then we’ve been using that to get our skills up. Now we’ve started to introduce selling some of the other sites that have lists added to them and products and selling on ClickBank type products and that type of thing.
To recap here, Jay Abraham says similar things, spend your time on the best and highest use of your time. So we’re actually evolving our business, strategically working out where our maximum profit for our attention is and we’re dumping the sites that aren’t going to achieve that for us. That’s the first step.
Secondly we’re now moving from just domains and just basic sites into actual businesses.
These are the important things to consider when flipping websites or buying and selling websites.
Keyword Research For Full Time Domainers
People may be interested to know what a full time domainer is. Some people are in the internet marketing space and they’re familiar with buying and selling websites. It may be difficult to separate the two because they are very similar. There is an overlap between internet marketing and buying and selling domains and websites and domain names. Essentially it’s the same thing.
However there are some subtle differences in terms of domaining, keyword research, in that some domainers may buy a domain name and park it at a parking company, in other words they might put ads on it versus building it out into a website or a fully fledged business. There are some subtleties and things you’ll pick up along the way but that is essentially the difference.
This is our core business, we buy and develop domains. We’re full time and have people who do it for us, the development part. That’s all we do. We rarely sell domains. We only usually sell under exceptional circumstances but our core model is building out as many as we can.
So when you’re buying these domain names, if you’re not looking to sell, often when you sell something you get a big capital hit at that point in time. These businesses that we’re buying, or these domain names, we’re monetizing and it’s really about adding it to that portfolio, creating a cash flow and then building that cash flow, thanks to great search engine optimization strategies.
It’s literally about getting the domain name up to a certain point where it can sit by itself and you just get that passive income without us really doing anything to it.
I’ve been doing this since the dawn of time, starting on the internet way back when modems were around, dial up modems and BBSs and that type of thing. From domain name registering, we’re based here in Melbourne, Australia and before Melbourne IT, we were registering domain names through Melbourne Uni.
Melbourne University was actually the place to register domain names a very long time ago before ICANN and before any other industry bodies. You literally had to fax off your paper work or send it off in the post, sign your life away and eventually if, subject to their blessing, you may get the domain.
There’s been a huge evolution and we can see the way the market places change now.
There are quite a few stories because I’ve bought quite a lot of domains but a couple stand out. One of them was when we were bidding at an auction and it was a domain that I particularly wanted and I was very passionate about it. It was in a niche that we operate in. I happened to be on holidays with my family and kids at the Gold Coast and I ended up sneaking out of bed one morning because the auction was at 5am.
I’m sitting there in this big place looking over the sea belting away. At the time, there was only one other bidder and he was bidding against me at a really rapid pace. Literally the domain went from $60, which was the minimum bid, straight up into the thousands. I actually can’t remember the domain, it was a dot com but it was a generic keyword. It was one of those things at the time, now this was quite a few years back, there weren’t a lot of people around bidding in this particular auction platform. I won’t name it.
What ended up happening was the other bidder was bidding so much and at such a rapid pace I just thought, this is a robot, this is not some person who’s bidding, this can’t be real. So at 5am in the morning I ended up giving up on that, only to find later when I questioned the auction platform, the people who run the place, they said, oh, no, we can assure you it wasn’t. I checked into it and it was one of the world’s largest domain holders who operates out of the Cayman Islands who had a lot deeper pockets than I had.
Listen To This Simon Johnson Interview About Buying And Selling Domains.
Visit: http://www.davidjenyns.com
However there are some subtle differences in terms of domaining, keyword research, in that some domainers may buy a domain name and park it at a parking company, in other words they might put ads on it versus building it out into a website or a fully fledged business. There are some subtleties and things you’ll pick up along the way but that is essentially the difference.
This is our core business, we buy and develop domains. We’re full time and have people who do it for us, the development part. That’s all we do. We rarely sell domains. We only usually sell under exceptional circumstances but our core model is building out as many as we can.
So when you’re buying these domain names, if you’re not looking to sell, often when you sell something you get a big capital hit at that point in time. These businesses that we’re buying, or these domain names, we’re monetizing and it’s really about adding it to that portfolio, creating a cash flow and then building that cash flow, thanks to great search engine optimization strategies.
It’s literally about getting the domain name up to a certain point where it can sit by itself and you just get that passive income without us really doing anything to it.
I’ve been doing this since the dawn of time, starting on the internet way back when modems were around, dial up modems and BBSs and that type of thing. From domain name registering, we’re based here in Melbourne, Australia and before Melbourne IT, we were registering domain names through Melbourne Uni.
Melbourne University was actually the place to register domain names a very long time ago before ICANN and before any other industry bodies. You literally had to fax off your paper work or send it off in the post, sign your life away and eventually if, subject to their blessing, you may get the domain.
There’s been a huge evolution and we can see the way the market places change now.
There are quite a few stories because I’ve bought quite a lot of domains but a couple stand out. One of them was when we were bidding at an auction and it was a domain that I particularly wanted and I was very passionate about it. It was in a niche that we operate in. I happened to be on holidays with my family and kids at the Gold Coast and I ended up sneaking out of bed one morning because the auction was at 5am.
I’m sitting there in this big place looking over the sea belting away. At the time, there was only one other bidder and he was bidding against me at a really rapid pace. Literally the domain went from $60, which was the minimum bid, straight up into the thousands. I actually can’t remember the domain, it was a dot com but it was a generic keyword. It was one of those things at the time, now this was quite a few years back, there weren’t a lot of people around bidding in this particular auction platform. I won’t name it.
What ended up happening was the other bidder was bidding so much and at such a rapid pace I just thought, this is a robot, this is not some person who’s bidding, this can’t be real. So at 5am in the morning I ended up giving up on that, only to find later when I questioned the auction platform, the people who run the place, they said, oh, no, we can assure you it wasn’t. I checked into it and it was one of the world’s largest domain holders who operates out of the Cayman Islands who had a lot deeper pockets than I had.
Listen To This Simon Johnson Interview About Buying And Selling Domains.
Visit: http://www.davidjenyns.com
Sunday, December 5, 2010
Saturday, December 4, 2010
Testing out iThoughts on my iPhone - a simple on page SEO mindmap {good?}
- On page seo
- Head tag
- Title tag (x1)
- Meta description (x1-2)
- Meta keywords (not really important)
- Content (x3-5)
- h1 tag (x1)
- Italics, bold and/or as anchor text in a link (x1-2)
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Thursday, December 2, 2010
Wednesday, December 1, 2010
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