Thursday, March 10, 2011

Hide sites to find more of what you want

The Official Google Blog
Over the years we’ve experimented with a number of ways to help you personalize the results you find on Google, from SearchWiki to stars in search to location settings. Now there’s yet another way to find more of what you want on Google by blocking the sites you don’t want to see.

You’ve probably had the experience where you’ve clicked a result and it wasn’t quite what you were looking for. Many times you’ll head right back to Google. Perhaps the result just wasn’t quite right, but sometimes you may dislike the site in general, whether it’s offensive, pornographic or of generally low quality. For times like these, you’ll start seeing a new option to block particular domains from your future search results. Now when you click a result and then return to Google, you’ll find a new link next to “Cached” that reads “Block all example.com results.”


As always, Matt’s been gracious enough to let us use him as an example. His site is awesome, though, and we doubt many people will want to block it!

Once you click the link to “Block all example.com results” you’ll get a confirmation message, as well as the option to undo your choice. You’ll see the link whether or not you’re signed in, but the domains you block are connected with your Google Account, so you’ll need to sign in before you can confirm a block.


Once you’ve blocked a domain, you won’t see it in your future search results. (Side note: Sometimes you may have to search on a new term, rather than simply refreshing your browser, before you'll notice the domain has been successfully removed.) The next time you’re searching and a blocked page would have appeared, you’ll see a message telling you results have been blocked, making it easy to manage your personal list of blocked sites. This message will appear at the top or bottom of the results page depending on the relevance of the blocked pages.

You can see a list of your blocked sites in a new settings page, which you can access by visiting your Search Settings or clicking on the “Manage blocked sites” link that appears when you block a domain. On the settings page you can find details about the sites you’ve blocked, block new sites, or unblock sites if you’ve changed your mind.

We’re adding this feature because we believe giving you control over the results you find will provide an even more personalized and enjoyable experience on Google. In addition, while we’re not currently using the domains people block as a signal in ranking, we’ll look at the data and see whether it would be useful as we continue to evaluate and improve our search results in the future. The new feature is rolling out today and tomorrow on google.com in English for people using Chrome 9+, IE8+ and Firefox 3.5+, and we’ll be expanding to new regions, languages and browsers soon. We hope you find it useful, and we’ll be listening closely to your suggestions.

Posted by Amay Champaneria and Beverly Yang, Search Quality Engineers

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If you were an SEO of a large company, what would you include in your 2011 strategy?

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If you were an in-house SEO of an advanced level, within a large corporation, what 3 things would you make sure you had included in your 2011 strategy? in-house seo, NJ
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Sunday, March 6, 2011

Outsourcing: How to Manage the Changes, Challenges, and Opportunities

podcast interviewsWhen someone begins an online business and attempts to make money, outsourcing is important. There are certain key leverage points which can make or break. I discovered one of these when I was running my proof reading business and listening to these podcast interviews. It was my first real business in the sense that I came up with this idea, I created a website for it. It was a service that basically connected international students studying at university, writing academic English when English was their second language or third language even and PhD students and graduate students, people who were really good at writing academic English.

My service was to connect these two groups, so the academics would edit and proof read the writing of the international students. They would benefit usually with better grades as a result of the editing service.

I actually read the book about ebay, I think it was called The Ebay Story, I’m not sure if that was the name of it. It’s the main book written about how ebay started. One of the biggest influences on me in that book was the idea of a many to many business model. This essentially means you can have as many customers as you basically can take because there is no cap on your ability to deliver the service.

So in ebay’s case you can have as many people selling things on auction as you can get buyers to buy them. The technology handles the transactions so, as the owner of the business, you’ve got infinite scale. I wanted the same sort of thing with my business. My proof reading business was my first attempt at that. I could take as many students’ papers as I could hire editors and I could basically be the middle man with that transaction.

That is what I did. I did that for a long time. I ran that business. My day to day business, it was quite funny, I forwarded emails. I did a bit of marketing, I put up posters at campuses. But most of my work for that business when I was running it was, here’s a job from a student, I’d forward it to the editor, the editor would forward it to me and I would forward it back to the student. I did that all day. I’d answer customer queries and I’d check the email twenty-four hours, making sure that the service was getting delivered.

It made me enough money to pay me a salary for quite a while. I didn’t really think about this. I had plans, I was studying Rich Schefren and reading the Frank Kern blog, I knew systematization was important, and you could make the more automated income streams if you had other people help you. But I always had this silly mentality where I thought I’d rather keep the money than pay people to do work for me.

However, when push came to shove, I was going to travel and visit family in Canada. I decided I didn’t want to be boring about the email. I had a friend who just had a baby and said, listen let’s do a trial. You can run the email service and do that job while I’m traveling.

She had the baby and a week later I was training her how to run the business, it was crazy and the week after that I was flying to Canada and she was running the entire show. It worked really well. I was paying her, so I probably lost maybe thirty percent of the salary that I had for myself but I still pocketed a lot. Basically I did zero work on it after that.

It’s definitely a good idea to share the workload by outsourcing and not try to do everything yourself.




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Blogging Tips - Create Your Own Blog

melbourne search engine optimisationProfessional blogging tips is something that I devote myself to nowadays. I’m building a relationship obviously with my clients and potential clients in this industry, this make money industry. I’m building my own personal brand with Melbourne SEO services, but I’m also bonding with the style of writing I’m doing.

I fell into the Entrepreneur’s Journey by using this kick ass copywriting and now I’m finding my voice and people are listening to me as Yaro. I’ve created that brand now. If you look at people like, I think at the moment, Gary Vaynerchuck is a perfect example of someone who is leveraging his own personal brand. We’re seeing a lot more of that.

I definitely have to think that a lot of my success is based on leveraging personality power which Gary is obviously a big proponent of. There are examples we can obviously cite in the business world where the personality brand can take you across as many different industries as you can think of.

Richard Branson is the obvious first choice. Virgin, that brand, and Richard himself, just goes across any market you can think of, from weddings to travel to mortgages to insurance, mobile phones, it’s ridiculous. He can do whatever he wants and the brand carries weight and has value in that marketplace.

Right now if people come in contact with my work, they think of me first, as there is the guy who teaches people how to make money blogging. That’s it because that is often the reason they are directed to my work. They download my free reports, they study that and then they take my course, they read some blog articles. That’s great. That is the basis of how I can make a living. Obviously I teach more than that. I do think that in the future, in the very near future I’ll branch out to subjects other than making money specifically.

The beautiful thing about it is it will be what I’m interested in at the time. I’m enjoying the personal development more as the subject matter. One of the funny things is, hopefully if you’re reading this, someday you can experience this too, is when you reach a level where your income is fairly constant and you cover your bases in terms of your financial goals.

If you’re clear headed enough not to get caught into that cycle of always wanting to make more money for the sake of making more money, it’s a dangerous one when you start making money. If you break that and you sit down and realize, I’m financially secure, you no longer have to think about whether life is just about becoming financially secure.

For a lot of people that is the number one thing. They are suffering, or they’re frustrated, they’re working towards paying off the mortgage, getting a better job, advancing in their career, whatever it is, it’s all to do with making more money. Once you take away that money issue, you’re faced with a bunch of questions you never thought you’d have to try and figure out. You have to find something that is more satisfying to your soul like blogging tips than merely making money. It is a good place to be in.



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Sunday, February 27, 2011