Link Building Is The Lifeblood Of Internet Marketing

Back linking is a vital part of building any website. However, people tend to use a sledge hammer to do their back linking. There are some brilliant services out there in terms of back linking. AMA is one that immediately comes to mind that does a very good job. They will provide links over time that have some actual value, which is a brilliant service.

Otherwise people take the complete other end of the spectrum and they have a high tech sweat shop in the Philippines or India or Costa Rica or wherever it happens to be and they just pay people to just go and get links wherever they possible can. Most of that effort is wasted, of course, because they come up as spam comments and people who own the blogs knock them off or they just go on blogs that Google has already written off millions of years ago.

I think you can be a lot smarter than that when building a website. You can use Market Samurai to target sites that have authority already and that you can provide some specific content for and you can bring a bit of brains to it.

The markets I love are where real things are being sold to real people, hobbyists and how tos and all sorts of things where there is nowhere near the competition. That’s where this really works effectively and you don’t have to work as hard to do it.

I think with reverse engineering what your competition is doing as well, you can begin to pick out, is this keyword worth going after? You can sit there and know what the value of my product is and then look at what the competition is doing to get that position and using some of the analysis tools, find out how much traffic that particular keyword’s getting. Then you can say, is it worth me investing $1000 to hire this person to get enough links to take this position? You can then pick those battles.

I think that right there, the idea of reverse engineering your competition, is something that can just completely open the landscape up and it’s like you’re knowing where to punch and not wasting any energy when link building.

How many times do I ask someone I’m trying to help out on a site what are the top ten phrases that are delivering traffic? They don’t know and they haven’t gone through and reverse engineered all this. It’s such a shame, because the only thing it’s costing you is time, particularly with something like Market Samurai, it’s so easy. In the old days, this used to take a huge amount of research, now, not even close. It’s just so much easier.

Of course there is another quantifier here which is really interesting. You should also know how much that traffic, and Market Samurai tells you this too, how much it will cost you for the pay for click of that equivalent phrase. You will then know the average cost per click for that particular phrase in that particular market. You will start to see value for what that is worth to you.

Then, if you can do that and you know your conversions, and you know if you’re getting x visitors, you’re going to make y sales which is worth z dollars and you can factor that back and understand how much you can afford to pay for traffic and make a decent profit. It’s all maths. It’s cool maths, it’s exciting maths. But people don’t do it and that’s a tragedy.