5 Places On Your Website To Use Web Videos {yes}

5 Places On Your Website To Use Web Videos

#1 Melbourne SEO Services Company

5 Places On Your Website To Use Web Videos is a post from: #1 Melbourne SEO Services Company

Your web videos should be spread far and wide but, in terms of your website, there are some key pages where it is irreplaceable.

Video increases conversion rates of leads – so it is a powerful tool to encourage a call to action. That means it needs to be sitting on your pages with the highest traffic.

Check with Google Analytics what your most visited pages are. Then add video to it. The likelihood is that some of the following pages will be the key ones:

Your Homepage

When customers land on your homepage they are looking for something. If you have done your “homework” you should know before you set up your site who will be visiting, who your ideal client is, what they are looking for and what you should be saying to them.

This means that your video on the homepage can address their biggest frustration; you can describe it better than they can and this will create the all-important connection by showing them that you understand their problems; then offer the solution and call them to action.

This will increase the chance of getting them to pick up the phone, sign up for your free report or send an email for a quote, because you are “pressing all the right buttons” in their minds.

Services Page

On your services page you can use video to explain exactly what you offer, with no ambiguities. The visual and practical element of video should be a great advantage over using text and images to convey the benefits of your products and services.

About Us

Tell your story through video on the About Us page and show your customers how you have faced many of the problems they face and how you overcame them to be where you are today. This will create the connection and show what a great position you are in to offer the solutions.

FAQ Page

FAQ auto-responders are great for demonstrating your authority and expertise in your market area. Choose 10 of the questions your customers regularly ask and 10 questions they should ask; then make short web videos for each.

Testimonials

Video is excellent for providing proof and credibility for your business. Create customer testimonials and try to interview some of the industry leaders on video so that everyone can see how you and your business are mixing with the right people and getting results.

Promotional business videos can be uploaded to video hosting sites like YouTube, Vimeo, Viddler and many others, but the purpose is usually to drive visitors back to your website. That means you need to get videos on all of the pages of your site where people will land.

There are plenty more online video and general online marketing strategy tips like these in the free-to-watch Competition Crusher workshop. Simply click here to learn more about it.

Use web videos to transform your web pages.

Other Posts You May Be Interested In:

• 7 Essential Pages For Any Small Business Website
• A Basic Online Video Marketing Action Plan
• 5 Reasons Why Making Web Videos Makes Sense
• The Top 8 Questions To Ask When Making Video Testimonials
• Secrets To Overcoming Objections In Sales Online

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5 Live Video Recording Tips For New Video Makers

Don’t let the hot flushes ruin your first video-making experience! Live video recording can be a little daunting at first but good preparation for your videos will go a long way to calming the nerves and shooting something that looks and sounds professional.

We go through five tips to record live video below, which should help you.

1. Script It But Don’t Read It

Prepare what you’re going to say; in fact the script you write will be the single most important aspect of your video because, ultimately, it’s your message and how you deliver it that counts.

When you’re delivering in front of the camera don’t read or you will probably sound “wooden”. The skill is in using the script as a guide but making it sound natural - like it’s off the top of your head.

This may not come easy but it’s what actors do all the time; the Braveheart speech from William Wallace on horseback that sends chills up everybody’s spine – it’s highly scripted but appears

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5 Places On Your Website To Use Web Videos

Your web videos should be spread far and wide but, in terms of your website, there are some key pages where it is irreplaceable.

Video increases conversion rates of leads – so it is a powerful tool to encourage a call to action. That means it needs to be sitting on your pages with the highest traffic.

Check with Google Analytics what your most visited pages are. Then add video to it. The likelihood is that some of the following pages will be the key ones:

Your Homepage

When customers land on your homepage they are looking for something. If you have done your “homework” you should know before you set up your site who will be visiting, who your ideal client is, what they are looking for and what you should be saying to them.

This means that your video on the homepage can address their biggest frustration; you can describe it better than they can and this will create the all-important connection by showing them that you understand their problems; then offer the

SEO Melbourne

Top 8 Questions To Ask When Making Video Testimonials {solid}

The Top 8 Questions To Ask When Making Video Testimonials

#1 Melbourne SEO Services Company

The Top 8 Questions To Ask When Making Video Testimonials is a post from: #1 Melbourne SEO Services Company

Get OK'd by your customers.

Video testimonials are like gold nuggets for your business. Every one adds credibility and authority to you – and we’ve mentioned many times that this is the currency you want to be dealing in online; you NEED it to make sales.

There is a definite strategy to making good customer testimonials that sell your business and that begins with knowing what to ask.

Try the eight questions below for size, first of all:

• How were things going before us?

This allows them to talk about the problems they were facing and some of the issues they were struggling with before you came along.

• How did you find us?
• Why did you choose us?
• How was it working with us?

This gives your customer the chance to say how easy and pleasurable you were to work with and how you addressed their needs and concerns.

• What were the results?

The all-important results are what any prospective buyers want to hear about, so spending time on this point is important.

• What did it mean to you?

This allows them to tell the “afterwards” story about the benefits your products or services brought to their business.

• Why would you recommend us?

Again, this focuses the viewer on the things you do better than any other business for your customers.

• Anything else you’d like to add?

Before, During And After

The above questions will be effective in eliciting the responses you need from your customer because they will tell the before, during and after story that you need to connect with your viewers.

The customer’s story should ring bells in the viewer’s head, identifying similar problems and issues they have and showing how your business was able to address and solve those issues. This connects them to the customer and they will see how you will be able to do the same for their own business.

Early And Often

The general rule with testimonials is- whether by text, audio or video – testimonials should be gathered early and often; don’t wait around – strike when the iron is hot!

If you have delivered great products and provided excellent service nobody will mind raving about how good you are; it’s best if you can get video testimonials as these have the greatest impact of all.

This important aspect of online business is just one of many topics covered in the Competition Crusher workshop; from start up through to ongoing marketing strategies, all the key points are covered and it is available to watch just by clicking here.

Other Posts You May Be Interested In:

• How To Get Good Video Testimonials
• 7 Essential Pages For Any Small Business Website
• Secrets To Overcoming Objections In Sales Online
• 9 Steps To Writing Great Sales Copy
• 2 Winning Types Of Interview Videos For Business

Sent with Reeder

Sent from my iPhone

The Top 8 Questions To Ask When Making Video Testimonials

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Video testimonials are like gold nuggets for your business. Every one adds credibility and authority to you – and we’ve mentioned many times that this is the currency you want to be dealing in online; you NEED it to make sales.

There is a definite strategy to making good customer testimonials that sell your business and that begins with knowing what to ask.

Try the eight questions below for size, first of all:

How were things going before us?

This allows them to talk about the problems they were facing and some of the issues they were struggling with before you came along.

How did you find us?
Why did you choose us?
How was it working with us?

This gives your customer the chance to say how easy and pleasurable you were to work with and how you addressed their needs and concerns.

What were the results?

The all-important results are what

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Guide To The Essential Web Video Equipment

Web video equipment needn’t cost you a fortune; but there are certain essentials you’ll want, to make decent-looking and sounding video that helps you get your message across.

Below we take you through the basic equipment that you’ll need; you can spend as little as about a thousand dollars on this...or the sky’s the limit at the upper end of the range!

The Lights

Lighting is important – you are making a business video, not a ghost movie, so make sure you have three lights positioned in a 3 point system: that’ one to the right, one to the left and one behind you; this will avoid any “Hammer House of Horror” effects!

Another lighting tip is to turn off any external light sources in the room.

The Camera

This needn’t be a camera to rival Steven Spielberg’s! A “Flip” camera will be fine for many of you or, if you want something a little more advanced, try a Canon 60d which is a digital SLR model that shoots great video.

If you are really on

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Don’t Be A Perfectionist Non-Starter With Business Video Making!

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Being a perfectionist is great in some areas, but I find that when it comes to business video making, it can be used as a reason not to do anything at all!

The only thing worse for your business than bad web video is no web video, so it can often be a case of biting the bullet and just getting started.

Typical Reasons Not To Start

We hear many reasons why businesses have not yet started a web video strategy:

“We don’t have the right equipment”
“We haven’t found the right video production company to help us”
“We’re waiting for the end of the financial year”
“We just need to get “this” out of the way …then we’ll….”
“We want to read up a bit/go on a course/find some tutorials so that we get it right…”
“We are working on a strategy now”

Just Do It!

Our advice to any business that finds itself uttering any of the above is

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