Most readers will be aware that it’s important to build a client database in order to market products to your prospects; but did you know there’s another reason to start doing this as soon as possible?
You’ll see below how valuable surveying your database can be to your business and how it can help to shape product development and future marketing campaigns.
Sales Database Building
Have you gathered a few hundred email addresses on your database, from an opt-in campaign? That’s pretty good going and will serve you well in the future – don’t stop growing it.
But are these entries in your database mere email addresses or can you say you know these people? I bet you can only say that you know a few of them from email correspondence, right?
Well the first step to using your database smartly is run a survey or two.
Database Surveys
The point is that you can’t run an effective marketing campaign without knowing WHO you’re marketing to.
Ok, so you
Wednesday, December 7, 2011
Tuesday, December 6, 2011
Breaking The Mold With Your Email Autoresponders
[caption id="attachment_5959" align="alignleft" width="240" caption="Give a human touch to your emails."][/caption]
The trap that many people fall into with their email autoresponders is to convince the recipients that they are receiving an automated email!!!!
People don’t like receiving general emails that are not speaking to them personally and sound like they may have been penned by a robot! They want human contact and they will only buy from humans.
So how can you make sure that you break the mold and create an email marketing campaign that speaks to those who have recently opted in to your program? Read on…
A Typical Autoresponder Email Series
Typically people will try to start selling to their new recruits too early, with time-sensitive offers. While it is true that people who have just signed up to your site are the “hottest” prospects, you don’t want to frighten them away with the “heavy sell” before any bonding has taken place.
A typical series
The trap that many people fall into with their email autoresponders is to convince the recipients that they are receiving an automated email!!!!
People don’t like receiving general emails that are not speaking to them personally and sound like they may have been penned by a robot! They want human contact and they will only buy from humans.
So how can you make sure that you break the mold and create an email marketing campaign that speaks to those who have recently opted in to your program? Read on…
A Typical Autoresponder Email Series
Typically people will try to start selling to their new recruits too early, with time-sensitive offers. While it is true that people who have just signed up to your site are the “hottest” prospects, you don’t want to frighten them away with the “heavy sell” before any bonding has taken place.
A typical series
Monday, December 5, 2011
6 Steps To Write Sales Emails That Convert
“I’ve tried sales emails and they’ve never really worked for me”…. does this sound familiar? If this is the case for you, then why not try changing your approach?
Sales emails can be a powerful weapon to keep in your online marketing armory, if you have built up a client database and you have products and services ready to be marketed to them.
Below we look at how to approach an autoresponder email campaign in terms of creating mails with the right tone, content and design.
1. Use Multimodes
People digest information in many different ways; some prefer to watch online video, others prefer DVDs that they can watch offline; others still like to load onto their iPod to listen to on the way to work or print out a PDF report to read in bed.
It’s important to cater for all types of data consumption, so bear this in mind when you do your marketing mails.
2. Keep It Chatty!
Many of the people you are writing to in your campaign you will have had some
Sales emails can be a powerful weapon to keep in your online marketing armory, if you have built up a client database and you have products and services ready to be marketed to them.
Below we look at how to approach an autoresponder email campaign in terms of creating mails with the right tone, content and design.
1. Use Multimodes
People digest information in many different ways; some prefer to watch online video, others prefer DVDs that they can watch offline; others still like to load onto their iPod to listen to on the way to work or print out a PDF report to read in bed.
It’s important to cater for all types of data consumption, so bear this in mind when you do your marketing mails.
2. Keep It Chatty!
Many of the people you are writing to in your campaign you will have had some
Friday, December 2, 2011
Get more into what you love on YouTube with our new look
The Official Google Blog
From your favorite sports highlights and dance competitions to make-up tutorials, science experiments and great movies, there’s a ton of great stuff on YouTube—over 3 billion views worth per day by last count. More and more, behind every great video is a great Channel, and with our announcement last month that more of them are coming to YouTube, we want to make it easier for you to find and keep tabs of what you want to watch. So, today we're introducing a new homepage, Channel design and a fresh coat of digital paint. Here are three ways these updates will improve your life on YouTube: 1. A new homepageThe YouTube homepage is your gateway to a vast entertainment universe. To help you get more into YouTube, we’re making it easier to find and follow great Channels when you arrive. On the left side of the homepage you can create your own, personal, customizable YouTube Channel line-up. Sign in, or create a YouTube account. Then you can browse recommended Channels; customize your homepage’s feed; even link your YouTube account to Google+ and Facebook to see what your friends are sharing. The new homepage feed we launched earlier this year is now front and center on the homepage. You can switch between feeds by clicking on different Channels on the left. For step by step instructions on using the new YouTube homepage, you can go to our help center. 2. Simpler, customizable Channels
Given the homepage’s new focus on helping you find and organize your favorite Channels, we would be remiss if we didn’t update the look and feel of the Channels themselves. Today we're launching an improved Channel design focused on what matters most: helping users find great videos. As different uploaders have different goals, we've created new Channel templates to meet your needs whether you produce one video a week or have thousands of videos for a fan to browse. Some partners have even uploaded videos talking about the features, or giving tips on how they’re taking advantage of the new design. To learn how to opt-in to and test this new Channel design, check out our help center. 3. A new overall design
To bring the new homepage and Channels designs together we’ve also applied a fresh coat of digital paint across the whole site. In July, we unveiled an experimental design called Cosmic Panda. We’ve used your feedback to improve our overall design, and today, we’re presenting a cleaner and simpler YouTube, with a consistent gray background, bigger video thumbnails and a more streamlined watch page. Ready to get started? Your new YouTube is already shipped and waiting for you at YouTube.com, and like every new toy, we included an instruction manual (and video) to help. Our recent Channels expansion, our grants and educational programs, and this new design are all focused on helping you discover a broader range of entertainment on YouTube. We’re always innovating and testing new stuff out to make the experience the best it can be for you. We rely on your feedback to figure out when we've gotten it right and when it needs further tweaks. So let us know what you think. Posted by the YouTube team
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Thursday, December 1, 2011
How An Info Product Helps You To Work Smarter… Not Harder!
[caption id="attachment_5924" align="alignleft" width="220" caption="Create your own product."][/caption]
Are you a little tired of being told you should be working smarter not harder, without ever being told HOW to do that?
That ends here, because we show you below how developing an info product can unlock some of the secrets to working smarter - allowing you to get paid more for less work! Sounds good? Read on…
Become An Expert In Your Niche
If you are not an expert in your own niche yet, do everything you can to engineer yourself to that position. Know your own market inside out and keep learning and improving your knowledge. Blog, write articles, read up, discuss on social media sites and other people’s blogs and get people interested in what you’re doing and show them you are an authority.
Whatever your niche is, find out what people most want to know and go about discovering the answers. Interview the experts in your field and align yourself with them, never
Are you a little tired of being told you should be working smarter not harder, without ever being told HOW to do that?
That ends here, because we show you below how developing an info product can unlock some of the secrets to working smarter - allowing you to get paid more for less work! Sounds good? Read on…
Become An Expert In Your Niche
If you are not an expert in your own niche yet, do everything you can to engineer yourself to that position. Know your own market inside out and keep learning and improving your knowledge. Blog, write articles, read up, discuss on social media sites and other people’s blogs and get people interested in what you’re doing and show them you are an authority.
Whatever your niche is, find out what people most want to know and go about discovering the answers. Interview the experts in your field and align yourself with them, never
How Your Google Places Page Fits Into Search Results
[caption id="attachment_5935" align="alignleft" width="210" caption="Get your business found."][/caption]
Ever typed your company name into Google and seen what comes back at you? Does it include your Google Places page details? Are the title and descriptions looking how they should? Is there any video or pictures in the results?
It’s a good exercise for any online business to do, because it will show you what others are seeing when they are searching for your keyword phrases or your company name.
A Well-Optimised Listing
We have already optimised our Google Places page so if you would like a benchmark of what an optimised listing should look like type “Melbourne SEO Services” into Google.
The first thing you will see is a title link (meta tag) to the home page that summarises our business and includes a main keyword phrase:
#1 Melbourne SEO Services Company
Underneath that you see the meta description, which adds some more detail about your core business
Ever typed your company name into Google and seen what comes back at you? Does it include your Google Places page details? Are the title and descriptions looking how they should? Is there any video or pictures in the results?
It’s a good exercise for any online business to do, because it will show you what others are seeing when they are searching for your keyword phrases or your company name.
A Well-Optimised Listing
We have already optimised our Google Places page so if you would like a benchmark of what an optimised listing should look like type “Melbourne SEO Services” into Google.
The first thing you will see is a title link (meta tag) to the home page that summarises our business and includes a main keyword phrase:
#1 Melbourne SEO Services Company
Underneath that you see the meta description, which adds some more detail about your core business
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